Introducing Coors Lager, the world's most refreshing beer! Crafted with a cold lagered, cold filtered, and cold activated brewing process, every can of Coors promises ice-cold refreshment in every drop. But the story behind Coors Lager is just as fascinating as the taste.

In 1873, our founder embarked on a journey to find the perfect brewing conditions, and he found inspiration in the inhospitable Rocky Mountains. He settled at 5,500 feet above sea level, near an ice-cold creek, and that's where the story of Coors Lager began.

With a light and refreshing taste, Coors Lager features a pale, clear, and slightly sweet flavor profile with low bitterness and a crisp finish. The aroma is soft and fruity, making it the perfect accompaniment to any occasion.

But what really sets Coors Lager apart is its commitment to serving the beer cold. That's why every can, bottle, and glass features thermochromic ink technology that changes color when the beer reaches the perfect temperature. When you see the blue Rocky Mountain icon, you know it's as cold as the Rockies and ready to drink.

Whether you're planning a barbecue, having friends over, or need a gift for a special occasion, Coors Lager is the perfect choice. Treat yourself or gift a crate of 24 cans and keep the ice-cold refreshment flowing. With its unique thermochromic ink technology and premium taste, Coors Lager is the ultimate choice for beer lovers.